What is Digital Marketing & their Roles and Responsibilities

Digital marketing is a booming, effective and broad marketing field with a number of digital marketing job roles. Each specific job helps you develop the right digital marketing skills and strategies. There are different work roles in digital marketing, such as marketing campaigns that design, maintain, provide the right content for an organization, involve people through social networks, control and maintain the flow of visitors on the website. The roles and responsibilities of digital marketing are there to develop solid and innovative digital marketing strategies using PPC, SEO, SEM, and other techniques to attract traffic to the company's website and increase awareness of the company's products and services. Here is why digital marketing is a good professional option.

Digital marketing Agency Abu Dhabi is for creative and passionate people. The field of digital marketing work is highly results-oriented and improves your knowledge and creativity skills. There are many digital marketing job roles. Here is a list of the roles and responsibilities of digital marketing in a digital marketing company.


1. Digital marketing executive

A digital marketing executive is responsible for analyzing online marketing strategies for the organization. They plan and execute marketing campaigns, and maintain and provide content for the organization's website. Here is a list of executive roles and responsibilities of digital marketing:


  • Develop and manage digital marketing campaigns.


  • Manage the organization's website


  • Optimize content for the website and social media channels such as Facebook, Twitter, Instagram, Google Plus, etc.


  • Track website traffic flow and provide internal reports regularly


  • Correct any errors in online content and organize webinars and webcasts


  • Attend networking events and product launches.


  • Identify new trends in digital marketing and make sure the brand is at the forefront of industry developments.


  • Work on SEO of the pages of the website.


  • Edit and publish content, videos, podcasts and audio content on online sites.


  • Promote the company's products and services in the digital space.


  • Perform social media marketing tries to improve KPIs, likes, actions, tweets, comment, etc.


  • Making and fulfilling of SMS and email-based marketing campaigns.

2. Digital marketing manager

The main role of a digital marketing manager is to spread his brand in the digital space. These are the roles and responsibilities of digital marketing of a digital marketing manager:


  • Develop, perform and run marketing campaigns that promote the products and services of a business.
  • Improves brand awareness in the digital space.
  • Directs website traffic and acquires leads.


  • Measure website traffic, identify and evaluate new digital marketing technologies and optimize marketing drives, email marketing, social networks and display and search advertisement using web analysis tools.

3. Search engine optimizer - SEO Executive

The main function of an SEO specialist or an SEO executive is to rank a web page on the search engine results page and increase website traffic. The SEO sector is booming day by day, and SEO executive jobs will always be in demand. SEO executive positions will be available only in big companies with marketing departments. The SEO executive job role is available to all undergraduate students, but it would be a point in favor if you have a degree in digital marketing. Must have the proper expertise and a high level of technical skill. These are the functions and responsibilities of digital marketing of an SEO executive:


  • Perform on-site and off-site customer analysis in various industries.
  • Compile the performance report with the Google Analytics program.
  • Pay attention to Google algorithm updates.
  • Contribute to the company's blog for optimization on and off the page.
  • Conduct keyword research based on the latest keyword research strategies
Location: Abu Dhabi - United Arab Emirates

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